Why Roofers Should Use Automated Handwritten Notes to Win More Jobs

In a competitive industry like roofing, trust is everything. Homeowners aren’t just hiring you for your skillset—they're looking for someone reliable, responsive, and professional. And because roofing often comes at a high cost, that personal connection can be the deciding factor. That's where automated handwritten notes can make a major impact.

Imagine this: a potential customer reaches out for a quote. Within a few days, they receive a handwritten thank-you card in the mail. Not a postcard or email, but a real pen-written note thanking them for considering your business. That simple gesture says volumes about how you treat your clients.

Pen Point Technologies' AutoPen machines make this possible without adding to your daily workload. These machines use a real pen to write notes that look and feel authentic. You can automate your follow-ups with personalized messages that get noticed—and remembered.

Here’s how roofers are using them:

• Thank-you notes after quotes or consultations

• Follow-ups after completed jobs

• Holiday cards or check-in messages to previous clients

• Neighborhood marketing campaigns

  
  

This type of marketing builds goodwill and leads to word-of-mouth referrals. It also sets you apart from competitors who rely solely on digital communication. The ROI comes not just from conversions but from stronger relationships and repeat business.

Think about how many roofing companies disappear after a job is done. Now think about how you could stand out just by staying in touch. A well-timed handwritten note six months or a year later could lead to another project or a valuable referral.

Direct mail doesn't have to feel impersonal. With automated handwriting, it can feel like you took the time to care. And that’s a powerful message.

Roofing may be about materials and measurements, but success is built on relationships. A note written in pen—even if it’s written by a machine—feels personal and thoughtful. It's a low-cost way to create memorable touchpoints with your customers.

With AutoPen technology, you can scale this process while maintaining authenticity. Want to stay top-of-mind for your customers? Try handwriting—automated.