The start of the year is one of the most overlooked opportunities in marketing. While many brands wait until Q2 to launch campaigns, those who act early gain a powerful advantage. Why Q1 Matters January is when inboxes are quieter, attention is higher, and decision-makers are planning. Direct mail during this window has a greater chance of being seen and remembered. Direct Mail Plays That Work in Q1 Personalized re-engagement notes  Reconnect with clients, prospects, or partn

January represents a fresh start, for brands and audiences alike. It’s also the perfect moment to introduce more personal, thoughtful communication. The Power of Timing At the beginning of the year, people are more receptive to messages that feel intentional rather than promotional. Handwritten outreach aligns naturally with this mindset. Why Handwritten Works It signals effort and care It stands out in a digital-heavy environment It creates emotional connection Scaling Witho

A new year brings a natural opportunity to reset, not just goals and budgets, but mindset. For many brands, 2026 is the year to move away from transactional marketing and toward something more meaningful: human connection. Why Marketing Feels Less Human Years of automation, rapid scaling, and digital-first strategies have made outreach efficient, but often impersonal. Consumers are inundated with messages that feel identical, regardless of the brand behind them. What Rehumani

As marketing continues to evolve, 2026 is shaping up to be the year where intention matters more than innovation alone. Brands are no longer competing on who can automate the fastest or advertise the loudest, but on who can create the most meaningful, human connections at scale. Here’s what we predict will define marketing success in 2026, and what may finally lose its effectiveness. What Will Work in 2026 Personalization with purpose  Consumers are more aware than ever of te