Handwritten Mail: The Underrated Tool for Wholesalers

Wholesalers live in the world of volume—more outreach, more leads, more offers. But more doesn’t always mean better. In an industry flooded with automated tools, standing out means slowing down and getting personal.

That’s where handwritten notes can give you an edge.

Sellers today are savvier. They've seen the templated postcards, the mass texts, the generic letters. These tactics may reach inboxes and mailboxes, but they often get ignored. A handwritten note—on the other hand—feels personal, deliberate, and trustworthy.

Thanks to Pen Point Technologies’ AutoPen system, you don’t have to handwrite each message yourself. Their machines use a real pen to create authentic-looking notes at scale, so you can keep your outreach personal without burning out.

Here’s how wholesalers are using this strategy:

• Personal letters to absentee owners or tired landlords

• Follow-up notes to sellers after your initial offer

• Thank-you cards to buyers after a successful assignment

• Touchpoints to JV partners or realtors to keep you top-of-mind

  
  

It’s not just about the content of the note—it’s the experience. A seller opening a handwritten envelope immediately feels like someone took the time to care. That emotional impact builds trust, even before they read your message.

More trust means more returned calls. More returned calls mean more deals.

Automated handwritten notes are also a great way to revive cold leads. If someone ghosted you months ago, try sending a thoughtful note that doesn’t ask for anything—just a check-in or a thank you. It’s unexpected, and it often leads to re-engagement.

You don’t have to sacrifice speed to build relationships. With AutoPen technology, wholesalers can create high-volume, high-touch marketing that feels human.

At the end of the day, people do business with people they like and trust. A note that looks and feels handwritten can be the difference between being ignored and being remembered.