Policy

Privacy Policy.

Plain English about what we collect and why. Last updated October 8, 2026.

What This Policy Covers

This policy describes how Pen Point Technologies (“Pen Point,” “we,” “us”) collects, uses, and shares information when you visit www.penpointtech.com or any of our product pages, submit a form, request samples, or purchase a machine. Our products are sold to businesses; this site is not directed to children under 13, and we do not knowingly collect information from them.

Information You Give Us

When you fill out a contact, support, or pricing form we collect what you enter: your name, email address, phone number, company, your message, and — if you request free handwriting samples by mail — the shipping address you provide. If you purchase a machine, payment is processed by Stripe on Stripe’s own pages; we never see or store your full card number.

Information Collected Automatically

Like most business sites, we collect standard analytics and advertising data: pages visited, referring site, device and browser type, and campaign parameters attached to the link you arrived on (such as UTM tags and Google or Meta click identifiers). We store those campaign parameters in your browser’s local storage so that if you later submit a form, we can tell which ad or search result brought you to us. We use cookies and similar technologies from providers such as Google (Google Ads, Google Analytics) and Microsoft Clarity for measurement and advertising attribution.

We also use Meta Platforms technologies, the Meta Pixel and the Meta Conversions API, to measure our advertising and to show you ads for our products on Facebook and Instagram based on your visit to our sites (often called “retargeting”). These may set cookies (such as _fbp and _fbc) and collect the pages you view, your IP address, and browser information. Where we send contact details (such as an email address) to Meta to measure whether an ad led to an inquiry, they are hashed before transmission, and Meta is contractually limited in how it may use them. Our sites honor the Global Privacy Control (GPC) browser signal: when your browser sends it, the Meta Pixel is not loaded for your visit. Section 07 describes the other ways to opt out.

How We Use Information

We use your information to respond to your inquiry, provide quotes and demos, ship samples, fulfill and support machine orders, honor warranty coverage, send occasional marketing emails you can opt out of at any time, and measure which advertising actually produces real customers so we can waste less of it.

Who We Share It With

We do not sell your personal information. We share it only with the service providers that run our business — website and database hosting, our CRM, email and workflow tools (for example HubSpot, Zapier, Google Workspace, Mailchimp, Slack, and Stripe) — and with the advertising and analytics platforms described in Section 03 (Google, Meta, and Microsoft), only so they can perform those services for us, or where required by law.

Retention & Security

We keep lead and customer records for as long as we have a business relationship or a legitimate need to maintain them (for example, warranty coverage on a machine). Data is stored with reputable providers using industry-standard security controls, and access is limited to our team.

Your Choices & Rights

You can opt out of marketing email via the unsubscribe link in any message. You can also ask us to access, correct, or delete the personal information we hold about you — email sales@penpointtech.com and we will handle it promptly, subject to records we are required to keep (such as completed transactions).

Targeted advertising. Our use of advertising cookies and pixels (such as the Meta Pixel described in Section 03) may count as “sharing” or “targeted advertising” under some U.S. state privacy laws. You can opt out at any time: turn on the Global Privacy Control signal in your browser, or email “Opt Out of Targeted Advertising” to sales@penpointtech.com and we will suppress your information from our advertising audiences (including Meta and Google). You can also opt out of interest-based advertising generally at aboutads.info/choices and manage ad preferences inside your Facebook or Instagram settings.

Contact & Changes

Questions about this policy: email sales@penpointtech.com or call (800) 556-8801. We may update this policy from time to time; the “last updated” date above reflects the current version. See also our Terms of Service and Return & Warranty Policy.